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Michael Goodman
Director, Digital Entertainment, Yankee Group
Michael Goodman is Director, Digital Entertainment in the Yankee Group’s consumer group, where he is focused on the development of broadband and mobile entertainment. This includes gaming (console, PC, online, and portable) and online music and video services. Goodman’s research focuses on the competitive landscape, business models, technology, and market segmentation strategies.
Prior to joining Yankee Group, Goodman was a marketing representative for Nielsen Media Research, where he was responsible for the design, management, analysis, and marketing of custom research projects. In addition to audience research, topics covered included penetration and usage of new technologies in the home, consumer satisfaction, market profiles, and concept testing.
Goodman’s research is frequently referenced in publications such as The New York Times, The Wall Street Journal, and Business Week. In addition he has spoken at numerous tradeshows including E3, NCTA, Advertising in Games Forum, CES and NAB.
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