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John Maffei
Senior Vice President, Business Development, Affinity Media
John Maffei, a software and digital media industry veteran with more than a dozen years of experience with leading global technology-driven brands, was tapped by Affinity Media, Inc. in 2006 to serve as senior vice president of business development.
Maffei leads all efforts on behalf of Affinity – a secondary market leader and pioneer in the MMOG (massively multiplayer online games) sector – for identifying and acquiring intellectual property, and negotiating and closing development, licensing, production and distribution deals with game publishers and major content and publishing partners. Additionally, Maffei is responsible for overall business direction and execution for The ZAM Network, a wholly-owned subsidiary of Affinity Media. The ZAM Network represents the single largest online portfolio of MMO gamer destination sites, including category leaders Allakhazam and Thottbot, focused solely on enhancing the game play experience of MMOG enthusiasts by providing them with access to tools, information, interactive community forums and services.
Prior to joining Affinity Media, Maffei led Microsoft’s efforts to license Xbox 360 video content from major entertainment companies including Warner Bros., Buena Vista Pictures (Disney), Lions Gate, 20th Century Fox and NBC Universal. Throughout his decade-long tenure at Microsoft, Maffei held key senior marketing and business development positions within the Windows Media and the Platform Strategy divisions where he negotiated strategic business agreements with influential corporate partners including Sony and Vodafone. He was also the founder and chief executive of RocketPipe, Inc., a developer of broadcast messaging and direct marketing software for content-driven online commerce sites.
John Maffei holds an M.B.A. from the University of Washington as well as a B.A. in political science from Colgate University
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